The American Economist and essayist, Thomas Sowell, is one modern thinker who has written widely about the importance of trade offs in making choices.

trade-off
/ˈtrādˌôf/
noun
plural noun: trade-offs
1. a balance achieved between two desirable but incompatible features; a compromise.

OVER

What to you hold as more desirable?
What do you value higher?
What are the trade offs you make in your life?
What are the consequences of choosing which trade offs you are willing to make?
Life will always have questions, what will be your answers, what action or feeling are you choosing OVER another?